In particular to the technology sector, there are endless numbers of businesses that are slaying their business with outstanding profits and enhanced brand value. If you are an aspiring company in technology, this is the spot that will grant you immense inspiration for your logo.
Logo-making has been a pivotal process in graphics designing and digital marketing. This is because a logo is a great brand identity that showcases the nature of your brand; what you offer and what are your business values. As much as this seems imperative, one doesn’t realize the effort and brainstorming it takes in order to conclude on a groundbreaking logo, regardless of the industry a brand operates in.
1. Twitter
One of the leading communication companies in the world, Twitter is an amazing benchmark if you are seeing yourself as to its future competition. The icon is a bluebird, but to be mindful, this is not where it started from. The history of the Twitter logo goes back to 2005 which was in two shades of green color. With growth, the color was immediately changed next year, and then gradually in 2010, a hummingbird would be introduced in the logo. However, what many didn’t notice was that the bird figure had changed that radiated a freer vibe into it, letting people know that they can be more liberated with their opinions with a platform like Twitter. Besides, the color shifted more towards a dark blue pallet. There is a fun fact to it though; to give the perfect dimension to the bird, several layers were circled on the bird shape; so today what you see is a much effort requiring Twitter logo.
2. YouTube
The best video streaming site, YouTube has completely changed the world with its dynamics especially with the way you perceive the world. It is because, unlike other platforms that used writing as a way to pen and deliver their thoughts, YouTube gave a chance to the users to showcase their interpretations in the form of videos that they would record, capture and upload to share their world. This has made it possible to keep hands on everything; you have a problem and you can find the solution to it. From do-it-yourself to other videos, this platform has solutions to anything and everything. So what about its logo? Well, the logo has not transformed massively but there are some aspects to it that remain the same. For example, the word mark of YouTube is in black and always has been. However, the icon in it has changed its colors.
3. Apple Logo
The Apple logo is one top example of typography that tells how one powerful logo can be enough to tell the world about it. It is one of the globe’s most recognized and uplifted logos and especially as a tech enthusiast, people admire it like anything. The bitten apple is a great icon that has been backed up with the logic of gravity and thus it came into being. Over the period of time, there have been only the slightest changes in the logos. For example, the shape seems to be thinner and slimmer than before. About the color, there are various variations. For example, it is also seen to be in black, as well as grey and white which means it is subject to the color of the device it is printed on. Overall, one of the vital messages getting from this logo is that the world would know that even creating a logo that is not much complicated can make ways for your business! If you are getting stuck and want to create something as extraordinary and unique as this then you must head to a logo designing agency and share your expectations with them.
4. Facebook
They call it the king of social media, Facebook has been in the world for years now. More than anything else, it seems to be extravagant because of the recent acquisitions they have made. But what makes it special? Firstly, it is one fortunate icon that can be recognized by everyone; whether it is an adult or a teenager. There are some aspects to it that have stayed constant and one of which is the color blue; however, the shades have changed. For example, the change of opaqueness in the logo; ‘F’ is basically in white however the background is in blue which has been modified in some time. The most recent Facebook logo icon is light blue.
5. Microsoft Logo
The Microsoft logo has a life of its own. The company came into existence in the 70’s. With a black color wordmark, the brand logo was in a bold look. However later, the colors have been added in the logos icon, although previously the square windows were edgy and curvy, now the color range includes orange, green, blue, and yellow. It is one of the amazing logos out there, with a proper backup with logic and rationality.
The Takeaway
These are some of the top logos in the technology industry which can be a benchmark for you. Don’t be afraid to take risks and good luck with your logo journey.