custom packaging boxes

The Columbus Effect: How Global Trade Shaped Modern Packaging alpha

If you’re looking to reinvent your product packaging alpha to shift your positioning in the market and attempt to reach new customer demographics, beware of your existing customers’ sentiments first. Otherwise, you may require to switch back to your original packaging design as happened to an American fruit-based beverage company, Tropicana.  The famous fruit juice brand, Tropicana,…

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