If you want to attract the attention of every visitor towards your exhibition stand, then it is crucial to get a really strong exhibition design for your stand. The most successful and the best exhibition stands are the ones that have an original booth design that makes them stand out on the trade show floor and attracts visitors. You need to be the one with a unique exhibit design to become one of those booths.
What is an Exhibition Stand Design?
An exhibition design refers to the way you display your products and services at a trade show that will hold the attention of visitors. Each and every element of your exhibition design must be created with a focus on how to make your exhibition stand more and more interactive for a powerful brand experience. If you don’t pay attention to your booth design then you will not be able to fulfill your goals of participating in a trade show.
Design your Exhibit as per Your Audience
Design your exhibit for your audience, which means designing something that your audience can connect with. To make your job easy ask the following questions prior to working on your design:
- What kind of audience I am designing the exhibit for?
- What they must be expecting from this exhibit?
- How much they must be knowing about the subject beforehand?
- How much do they want to be educated versus entertained?
Ideally, your exhibit design must be a balance of these four elements
- Fun and Ease
- Cultural Entertainment
- Personal Identification
How to Attract Customers with your Exhibit Design?
Primarily, your exhibit design has to be interactive and original. You need a deeper understanding of visitors’ motives while attending a trade show. You must know what your audience wants to look into in an exhibition booth. Most of the visitors don’t have time to look into every exhibition stand and will only move towards some selective stands that will catch their attention the most.
An interactive exhibition design will hold their attention and eventually let you earn leads of higher value. Ensure that you use original objects and elements in ways they haven’t seen before. Give them something to remember your exhibition stand and brand as well.
How to Make Your Exhibition Stand Interactive and Attractive?
Exhibitors employ a number of methods to make their exhibition stands more interactive than others. To be honest, this is not an easy task. This will take some extra time and effort. To achieve interactivity and attractiveness, you can consider using custom art installation in your booth this time.
We are mentioning some common examples of a custom art installation for your stand:
- Brand Mascot Sculptures
- Lighting Installation
- Custom-fabricated Signage
- Floating Kinetic Art Installation
- Audio (Sound) Installation
Using any of these custom art can truly help you in transforming your space of the trade show floor into a new environment to explore.
A trade show booth with custom elements and a high-tech design will definitely draw the attention of visitors by piquing their curiosity which will create a perfect opportunity for you to introduce your marketing message.
In other words, your exhibition design must deliver such an immersive experience that your guests must not feel like returning to the real world. It must evoke an experience much more powerful than a simple meet-and-greet conversation.